In school, we all learned how to jot down, but taking part in advertising or acquiring copywriting skills. There are some practical techniques that veteran writers apply to convey messages with greater effect and brevity.
Below are some copywriting skills tips which could be useful for your subsequent sales letter, brochure or webpage.
Copywriting Skills Tips And Secrets On How To Improve Them
1. Get around the weak verbs, i.e., be and is.
Don’t put these verbs in writing because they occupy space and state that something exists. So don’t put in writing “There is a single down-to-earth omission that can transform a sentence from boring to brilliant.” Do write “One down-to-earth omission can transform a sentence from boring to brilliant.” Similarly, instead of writing “We will be running the new-found program from our new Company.” As an alternative, opt-in support of “We want to run the recent program from our Dallas Company.”
2. Place the most extended item at the end of a write-up
Start with the down-to-earth and exert yourself on the way to the complicated. It’s less confusing and makes a more memorable finish to the sentence.
3. Details Should Be More Convincing
Don’t make use of terms like several, approximately, virtually, many and other such mushy and weak modifiers, unless it is necessary. Detailed information tells your audience that you know what your product can do based on tests, research, results, and so forth. This is one of the most important copywriting skills.
4. Modify the neighboring clause
This means the neighboring clause. Make guaranteed your modifiers apply frankly to the significant phrase in the question. Sort out this, and you’ll dodge such gaffes equally “I collided with a stationary truck approaching the other way. (The truck wasn’t approaching the other way, it was stationary.) Better to tell the judge “I was approaching the other way and collided with a stationary truck.” (You’ll still shell out the penalty for running into a truck, but at least you’ll come across as sober.)
5. Use singular verbs to avoid doublespeak
Single verbs can often sort out two comparable verbs. For example, “The tap was operating and running smoothly,” instead choose “The tap was running smoothly.”
6. Sentence part should be varied
A group of sentences all pointing at the same part can be too dull. You can start with a short sentence or at least a medium-length, then go long, short, medium or any combination thereof. Imagine a person talking in sentences that are all the same length. Robotic.
7. Your Sentences Shouldn’t Be Too Long And Out Of Character
The fact that you intend conveying a legal or complex technical information doesn’t mean you have to use sentences that never seem to end.
8. Make it short and sweet
Instead of using a 4- to 5-word phrase, why not use a 1- to a 2-word version which will do nicely—with no loss in meaning. Statements like “given the fact that” can be easily reduced to “since” or “because.” Word economy is particularly important, especially when you’re paying for premium ad space in a major publication.
9. Don’t overstate the obvious
Redundancy is suitable for space travel, but not for precise writing. Phrases like “anticipate in advance,” “finished,” or “vital essentials” will drive your readers crazy and communicate very little. The same goes for stringing two or more synonyms together like “thoughts and ideas” or “actions and behavior.” It makes readers wonder if you had something else in mind.
Copywriting skills afterall isn’t so difficult to learn or acquire. I hope this article added some value to your marketing and advertising capabilities.